Three homepage concepts. Pick the one that feels like your brand.
Scroll through each fully before deciding. Notice what you feel, not what you analyse. Once you choose, I'll lock the design system and build the route, About, and Contact pages.
Editorial split-screen hero. Deep navy and cream with brass accents. Playfair Display gravitas, IBM Plex Sans clarity. The private-bank read.
Why it fits: A 10-year operator deserves a website that looks like a private bank, not a minicab firm.
Typographic hero, generous whitespace, sharp edges, hairline rules. Off-white and ink with one sage accent. Restraint as the design.
Why it fits: Premium without prestige. Wins the older or business traveller sceptical of fleet apps.
Warm heritage Yorkshire. Moss, sand, and terracotta. Rolling hills motif, Fraunces serif, modular asymmetric grid, photo overlaps.
Why it fits: For people who would rather hand their airport money to a Yorkshireman with a hybrid than to Uber.